Running a small business is super hard work - anyone who has experience of it knows this to be true. When you think about how your visibility compares to huge brands, it can be easy to feel pessimistic, and be tempted to give up altogether. Making your small business accessible to a large market feels impossible without a huge budget to achieve this goal.
However, there are ways to make your small business more accessible, without having to take out a big marketing loan. These changes can be implemented for any business, but particularly for small businesses, the positive effects will be noticeable and long-lasting.
Here are 3 simple steps you can implement in the near future, to make your small business more accessible than ever!
Prioritize your home delivery options.
Home delivery has become one of the most crucial aspects for any business during the COVID-19 pandemic. With shops closed to reduce virus transmission, many small businesses had to ramp up their home delivery services in order to stay afloat. If that story sounds familiar to you, you’ll already know the importance of home delivery in 2021.
But the truth is, home delivery is here to stay. Businesses that don’t offer some form of home ordering process are likely to fall by the wayside, so it is crucial to prioritize this aspect of your business in order to be accessible. Customers should be able to order your products and receive them in a timely, reliable and well-packaged bundle.
Accept different methods of payment.
Payment options are absolutely vital if you want to make your small business accessible to all. If you operate in a physical capacity, for example at markets or having your own store, you should still offer more than just cash payments. Most people nowadays want to be able to tap their credit card and be on their way; if you don’t allow them this option, it will negatively affect your business, no question.
If you can’t afford a full credit card machine that bigger businesses might offer, you can get small business credit card scanners that allow customers to tap their smartphone or card with no hassle.
Exist on multiple social media platforms.
Social media is the backbone of modern small businesses - without a successful social page, it is very difficult to achieve your goals. Especially now that Instagram has a Shopping feature, meaning that customers can buy while they scroll through Instagram, it is even more crucial that you get your social media pages on point!
As well as investing time and energy in building a social media brand, you should definitely ensure that your business is accessible to users of multiple social media platforms. You need to spread your marketing across Instagram, TikTok, Facebook and Twitter to ensure you are covering all bases and reaching more people with your awesome products!
Final Thoughts
If you are looking to expand your small business and compete with larger companies, make sure to use this blog as a guide to achieving your goals without breaking the bank!
